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Project: Flagship store Handsome - Locatie: 163 Gertrude St, Fitzroy, Australië - Status: gerealiseerd in 2012 - located in fitzroy, an area with a considerable coolness factor, the store features a minimalist interior design that's similar to the brand's aesthetics. the retail space is a white-washed oasis with high ceilings, industrial lighting, polished concrete floors and white subway tiles, and has the vibe of an old-school gymnasium.