Zangra is a young Belgian company which was founded a few years ago by Eve and her husband Thierry. She is an architect and he is a designer. They showed their small collection of porcelain lighting for the first time in 2013 at an exhibition in Paris. Since that moment their success was unstoppable.Today in 2018 their company has about 40 employees and about 100 orders are sent every day all over the world. But soon their success was overshadowed when Eve and Thierry saw copies of their designs in a shop in Paris. This was only the beginning of a long agony.
Zangra is not the only one who denounces these practices. You will probably remember the scandals in the media about the big chains that unscrupulously copy the designs of famous or even less well-known clothing designers. Unfortunately designers can’t do anything about it and do not have the means to solve these malpractice.
That is why Eve wrote an open letter to her competitor / colleagues to express her dissatisfaction.
Open letter to all companies that copy my designs time after time.
Best Pxxxxxxx Gxxxxx xxxxxx, Bxxxxx, Cxxxxxx xxxxx, Dxxx and Dxxx,
I would like to let you know how honored I feel that you appreciate my work so much. That you copy my designs time and time again shows your love for my products. And not only the products, because even my packaging you seem to appreciate. You just replaced my logo with yours, I noticed...
Since you like my designs so much, I would like to suggest you contact me. My contact details are on our contact page. With pleasure, I would make some designs for your brand. After all, I could use the extra wage, because the lawyers' fees are running high lately ... You understand why ;-)
To me, this seems much easier for you, because you wouldn’t need to buy secretly through my webshop anymore. Yes, I see that some of you are my customers and that you sent the products to China to have them copied. (This also explains your low prices, of course...)
Anyway... It is sad for the factory in Limoges in France that I work with, because as you know, the European porcelain factories have an extremely hard time surviving now that the porcelain industry is completely in Chinese hands. But this aside... because you probably do not care.
I know It is naïve of me to try to invest time and time again in sustainability and the few European companies that still exist ...
If for some reason you do not want to hire me, you may also be able to hire a designer yourself. He could make designs for you! After all this is probably a better idea than hiring me. Because I work from early in the morning to late at night. Every day. Also during weekends. My three children can certainly confirm this! Because yes... I am also a full-time mommy of 3.
You understand... I work hard. But do not get me wrong! I do this with heart and soul. Designing is the best thing I do! Zangra is my life's work! And apparently I do it very well, if I can believe you ;-)
Anyway... I sincerely hope that you enjoy my designs, and remember they are designed by a human being of flesh and blood who did put her heart and soul into it...!